This Canadian Home Office Furniture Brand had a small email list of only 9,000 subscribers. Because of the list size, they were hesitant about sending too much email for fear they might wear out the list. They didn't have much of an email strategy and sent only two campaigns per week, one content email and one sale email.
Solution: Send frequent and consistent campaigns to the engaged subscribers using direct response copywriting with compelling offers. Optimize email flows to generate more revenue for every recipient.
Result: Email revenue doubled within the first month, and continued accelerating past $100,000 per month as they sent email more regularly.